All of your brand assets, resources, and templates in one convenient location. Share with your team or external vendors.

Introduction

Brand Story

Inspired by the visionary marketer Jonathan Doe, Brandit was created to make branding easier and more accessible.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Mission

We aim to minimalize the barriers of entry into branding without compromising the artistic integrity of the craft.

Branding is at the core of everything we do. Every design, every detail, every decision—all purposefully tailored for our clients.

Values

Simplicity

Honesty

Integrity

Fun

Messaging Pillars

Highest Quality Standards

Rhoncus nisl a, morbi maecenas ut facilisis netus. Pellentesque urna faucibus etiam in elementum. Varius facilisis turpis tempus suspendisse fermentum, enim neque arcu. Venenatis

Cited
Primary Sources
Non-obscure

According to sources on the Hill, the President of the United States is drafting a bill for Congress to decriminalize online sports betting.

Interns on the Hill overhear a rumor from the California State Senator's secretary that the POTUS is entertaining the idea of making online sports betting legal and wants to bring this idea to Congress.

Don't

Customer Service Comes First

Rhoncus nisl a, morbi maecenas ut facilisis netus. Pellentesque urna faucibus etiam in elementum. Varius facilisis turpis tempus suspendisse fermentum, enim neque arcu. Venenatis

Unambiguous
Clear
Practical

According to sources on the Hill, the President of the United States is drafting a bill for Congress to decriminalize online sports betting.

Interns on the Hill overhear a rumor from the California State Senator's secretary that the POTUS is entertaining the idea of making online sports betting legal.

Don't

Respect People and the Environment

Rhoncus nisl a, morbi maecenas ut facilisis netus. Pellentesque urna faucibus etiam in elementum. Varius facilisis turpis tempus suspendisse fermentum, enim neque arcu. Venenatis

Empowering
Friendly
Precise

According to sources on the Hill, the President of the United States is drafting a bill for Congress to decriminalize online sports betting.

Interns on the Hill overhear a rumor from the California State Senator's secretary that the POTUS is entertaining the idea of making online sports betting legal.

Don't

Style

Logo

What makes a famous logo design?

Successful logos are immediately recognizable, reflect a brand’s message, and stand out from the crowd. They build trust and look timeless and professional.

Primary Logo

Use this version everywhere by default. Do not overuse the logo — it should not appear more than once on a communication.

Clear Space

Use this version everywhere by default. Do not overuse the logo — it should not appear more than once on a communication.

Secondary Logo

Use this version everywhere by default. Do not overuse the logo — it should not appear more than once on a communication.

Clear Space

Use this version everywhere by default. Do not overuse the logo — it should not appear more than once on a communication.

Favicon

Use this version everywhere by default. Do not overuse the logo — it should not appear more than once on a communication.

Minimum Size

Minimum size specifications of the logos are meant to ensure legibility. When using these logos, please do not use sizes smaller than what is defined here.

Color

Minimum size specifications of the logos are meant to ensure legibility. When using these logos, please do not use sizes smaller than what is defined here.

Black

White

Don’ts

DO NOT alter colors

Don't

DO NOT stretch or alter in any way

Don't

DO NOT rotate

Don't

DO NOT create a custom lockup

Don't

DO NOT outline the logo

Don't

DO NOT add a frame around the logo

Don't

Download Source Files

Color

Primary

The primary color is an essential visual identity element. The next few pages describe specifications and usage examples.

#2f2a6b

#3527da

#5935b2

#7b58cf

#2375da

#d7ebf3

Secondary

Secondary colors consist of bright colored tones, and can be used to compliment the primary color palette when necessary.

#fca121

#e05b5d

#5be085

#194763

Neutral

Neutral colors consist of low saturated grey tones, and can be used to compliment the primary color palette when necessary.

#0c0c0c

#303030

#5f5f5f

#969696

Typography

Primary

This primary font should be used for headlines or large titles. This font should not be overused, and it should not be used for the primary copy of a communication.

Aa

Inter
800-Extra Bold

Aa

Inter
600-Semi Bold

Aa

Inter
500-Medium

Aa

Inter
400-Normal

Secondary

This is the secondary English type face, it should be used when the primary English type face is unavailable.

Aa

Arial
700-Bold

Aa

Arial
400-Normal

Download Source Files

Elements

Concept

The quote motif, created by overlapping triangles, is a visual expression of speech or communication. This motif should be used sparingly as a design element when enlarged, or as a subtle graphic element that accompanies copy.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat,Lorem ipsum dolor sit amet,

Usage

These elements are meant to accompany brand communications as an up porting graphic element. They should never be used on their own without the official logos. Common usage should enlarge these elements, exposing only parts of the graphic. Please see the examples section showing mockup usage.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat,Lorem ipsum dolor sit amet,

Don’ts

DO NOT alter colors

Don't

DO NOT stretch or alter in any way

Don't

Download Source Files

Photography

Usage

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat,Lorem ipsum dolor sit amet,

Don’ts

DO NOT alter colors

Don't

DO NOT stretch or alter in any way

Don't

Download Source Files

Tone of Voice

Straight to the point

Rhoncus nisl a, morbi maecenas ut facilisis netus. Pellentesque urna faucibus etiam in elementum. Varius facilisis turpis tempus suspendisse fermentum, enim neque arcu. Venenatis

Direct
Forthright
Candid

The lawyer drafted a contract that favored the executive voters over shareholder interest.

The crafty lawyer concocted a document that gave the executive voters more power than the shareholders.

Don't

Objective

Rhoncus nisl a, morbi maecenas ut facilisis netus. Pellentesque urna faucibus etiam in elementum. Varius facilisis turpis tempus suspendisse fermentum, enim neque arcu. Venenatis

Impartial
Non-biased
Neutral

The lawyer drafted a contract that favored the executive voters over shareholder interest.

The crafty lawyer concocted a document that gave the executive voters more power than the shareholders.

Don't

Concise

Rhoncus nisl a, morbi maecenas ut facilisis netus. Pellentesque urna faucibus etiam in elementum. Varius facilisis turpis tempus suspendisse fermentum, enim neque arcu. Venenatis

Substantial
Compact
Practical

The lawyer drafted a contract that favored the executive voters over shareholder interest.

The crafty lawyer concocted a document that gave the executive voters more power than the shareholders.

Don't

Examples

Resources

Business Card

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat,Lorem ipsum dolor sit amet,

Download Source Files

Presentation

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat,Lorem ipsum dolor sit amet,

Download Source Files

Letterhead

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat,Lorem ipsum dolor sit amet,

Download Source Files

All of your brand assets, resources, and templates in one convenient location. Share with your team or external vendors.

Brand Story

Inspired by the visionary marketer Jonathan Doe, Brandit was created to make branding easier and more accessible.

Mission

We aim to minimalize the barriers of entry into branding without compromising the artistic integrity of the craft.

Branding is at the core of everything we do. Every design, every detail, every decision—all purposefully tailored for our clients.

Values

Simplicity

Honesty

Integrity

Fun

Messaging Pillars

Logo

What makes a famous logo design? Successful logos are immediately recognizable, reflect a brand’s message, and stand out from the crowd. They build trust and look timeless and professional.

Minimum Size

Color

Don’ts

Color

Primary

Secondary

Neutral

Typography

Primary

Aa

Aa

Aa

Aa

Secondary

Aa

Aa

Elements

Concept

Usage

Don’ts

Photography

Usage

Don’ts

Tone of Voice

Examples

Business Card

Presentation

Letterhead

What makes a famous logo design?

Successful logos are immediately recognizable, reflect a brand’s message, and stand out from the crowd. They build trust and look timeless and professional.